Ideas with
an intention.

Context

A knowledgeable founder with strong expertise but an Instagram presence that feels interchangeable.

Objective & audience

Help the right audience understand who the founder helps, what they believe, and why their perspective matters. Prospective clients who want expertise with a person they can trust.

Strategic approach

Lead with a clear point of view. Build repeatable formats around founder experience, practical teaching, and honest process.

Content pillars

Founder perspective / Practical lessons / Behind the decisions

Creative direction

Quiet editorial portraits of working moments; direct-to-camera Reels; simple typographic quote covers.

Selected content examples

• Reel: “The question I ask before I say yes to a project.”
• Carousel: “Three decisions that shaped the business.”
• Story: a weekly question with a candid answer.

Next step

Interview the founder, refine the profile bio, then test three recurring formats over four weeks.

Context

A product business with strong items but a feed built mostly around isolated product shots.

Objective & audience

Create reasons to notice, imagine, and return to the product. People who care about utility, quality, and the feeling of the product in real life.

Strategic approach

Move from catalog posts to an editorial mix: use, detail, maker, and customer context.

Content pillars

Product in use / Material and making / Customer moments

Creative direction

Warm directional light, tactile close-ups, restrained labels, and short demonstration Reels.

Selected content examples

• Reel: “One product, three everyday moments.”
• Carousel: “What makes this detail different.”
• Story: a founder note on a product decision.

Next step

Audit the current content mix, build a shot list, and plan a month of varied product stories.

Context

A small business whose handmade work carries a story that static listings cannot fully tell.

Objective & audience

Make craft, care, and customer context part of the brand's everyday presence. Gift buyers and customers looking for something personal and thoughtfully made.

Strategic approach

Document the making process and the moments around a purchase, then give viewers a clear path to inquire.

Content pillars

Making process / Occasion and meaning / Founder voice

Creative direction

Natural textures, overhead workbench shots, close detail, and handwritten-style annotations used sparingly.

Selected content examples

• Reel: “From first sketch to final wrap.”
• Carousel: “How to choose a gift that feels personal.”
• Story: a quick answer to a common order question.

Next step

Capture one production day, write a concise content guide, and refine inquiry prompts.